Armando Aguilar is a co-founder of Kynoz, the Puebla-based firm that integrates custom software, process optimization and B2B marketing. An IT and infrastructure professional with over a decade of experience, he now also focuses on cloud administration, with certified training in AWS solutions architecture.
Before Kynoz he ran professional esports divisions — including Universidad Anáhuac's, which he took from last place in its league to the finals — and founded his own competitive organization, managing salaried players, coaching staff and sponsorships. That school of data-driven decisions on real budgets is the same one he applies to SMB processes today: research before building, measure before opining.
He writes about custom software, AI automation, cloud, and marketing you can actually measure.